# Passive Candidate Campaign

> Reach passive candidates on every new job. A routine Jane, the AI employee from Forge AI, runs for staffing and consulting firms.

Each time a new job is created in your applicant tracking system, Jane pulls matching people by licence, discipline, skills and states. She removes anyone marked do not email, anyone on assignment with you and anyone emailed about another job in the last 14 days.

Page: https://forge-labs.io/routines/a-campaign-to-passive-candidates-for-each-job/

## How it works

1. **A new job is created.** Jane starts each time a new job is created in your applicant tracking system and reads its licence, discipline, skills and states.
2. **Jane pulls and cleans the audience.** Jane pulls matching people by licence, discipline, skills and states and removes anyone marked do not email, anyone on assignment with you and anyone emailed about another job in the last 14 days.
3. **The campaign email goes out.** Jane sends the email to the cleaned audience with the title, location and pay in the subject and no client name.

**When it runs:** Each time a new job is created in your applicant tracking system.

**What stays with your team:** Jane builds the audience and drafts the campaign on her own. No email is sent until the recruiter approves the batch.

**Who uses it:** Recruiters

**Team:** Recruiting

**Built for:** Engineering and construction, Healthcare staffing, IT staffing, Recruitment process outsourcing

**Works with:** Bullhorn, Avionté, Greenhouse, Ceipal, ZoomInfo, Apollo, RocketReach, Gmail, Outlook, Slack

## Questions

### What does the Passive Candidate Campaign routine do?

For each new job it builds an email audience from your ATS, removes people who should not be contacted, and drafts the campaign email for the recruiter to approve.

### Does Jane send the campaign on her own?

No. The recruiter who owns the job approves the batch, and nothing is sent until then.

### Does it send messages other than email?

No. This routine sends email only, from your firm's Gmail or Outlook mailbox.

### Can we change who is left out?

Yes. Tell Jane your rules, such as a longer gap between emails or statuses to skip, and she applies them to every job.

## Book a demo

https://forge-labs.io/book